Concept stores are the chain’s prime shops as they present the brand's full product range in an orderly manner and hence express best its core values and unique selling points. They offer customers a memorable shopping experience and a fulfilling choice between different themes. They are stand alone shops.
Concept stores’ optimum size is 250 square meters although a decent presentation could be achieve in areas ranging from 200 to 300 square meters.
Shop designs have a number of common interior and exterior features that are unique to the chain and have to appear in all shops.
