Shops-in-shops offer retailers the opportunity to present Lifetime’s Kidsrooms products along other complimentary but not competitive products under one roof.
Shops-in-shops may have a useful area of anything between 50 and 300 square meters. Therefore, retailers have reasonable flexibility in allocating valuable space to the brand and choosing the brand’s product to be displayed.
Shop designs have a few common interior and exterior features that are unique to the chain and have to appear in all shops.